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Who are innocent smoothies target market?
With its unique products, the company has targeted a wide range of consumers with ease like the elderly and the young children. This has enhanced the company to increase its profits and maintain its share of market (Leeman, 2010, p. 50). Innocent Company has good communication with its retailers and consumers.
What are innocent smoothies values?
We wrote them to remind ourselves how to do business in the right way, so we make sure we live by each and every one….
- natural. Be yourself, and the best version of it.
- entepreneurial. Make things happen – don’t wait to be asked.
- responsible.
- commercial.
- generous.
What is the story behind innocent drinks?
Innocent Drinks was founded by three Cambridge University graduates: Richard Reed, Adam Balon and Jon Wright, then working in consulting and advertising. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London.
How do Innocent Smoothies help the environment?
Innocent boasts several green initiatives, from selling all its smoothies in recycled plastic bottles to using Rainforest Alliance-certified bananas. It also has its own charitable foundation, which funds projects “building sustainable futures for the world’s poorest people.”
Why was innocent smoothies created?
We started innocent back in 1999 with a dream to make it easier for people to do themselves some good. We took our smoothies along to a music festival, where we put up a big sign asking people if they thought we should give up our jobs to make drinks out of crushed fruit instead.
What makes Innocent smoothies successful?
It was smoothie brand Innocent’s first big breakthrough, and the three founders realised they had to do whatever it took to make it a success. “We had to make sure the smoothies sold,” says Richard. “And the only way we could guarantee that was to go into the stores and buy our own products. So that is what we did.
Why was Innocent smoothies created?
How sustainable is Innocent?
This is a first for Innocent. It’s a risk to do something never done before, but there are a lot of benefits behind doing so. The factory will show that we can actually run our bottling operations sustainably with a reduced water footprint. Another reason is to create an environment that is nice for people to work in.
How sustainable is innocent drinks?
The report also details that by the end of 2019, 75% of ingredients used in innocent’s drinks range were verified as responsibly sourced through a bespoke SAI-FSA programme. Innocent is aiming to increase the figure to 88% by the end of 2020, 95% by the end of 2021 and 100% by 2023.
How were Innocent smoothies successful?
After Innocent secured deals with all the main UK supermarket groups – helped by buying up billboard advertising near their head offices – its sales rocketed, and continued to grow strongly until everything went wrong in 2008.